Bon Ton Roulette
A favorite of Black Top empresario Hammond Scott, Joe was born in Houston, Texas in 1931, and died there in 1992. He returned from an Army stint in Korea, returned to Houston, and took up residence at a club named Shady's Playhouse. There he honed his explosive singing and deft songwriting, often with pianist Teddy Reynold's (known for his association with Bobby Blue Bland). He recorded and composed under his own name or as Joe Masters, Joe Veasey, Joe Melvin, or Joe Medwick Veasey. He is believed to have written or has been confirmed as have written amazing songs such as "Further On Up The Road","Turn On Your Love Light", "I Pity The Fool", "Call On Me", all recorded by Bobby Bland. Joe sold his songs quickly and cheaply to the notorious Don Robey of Peacock Records, but never publicly blamed Robey. Joe was joyfully rediscovered and recorded by Black Top and joined Grady Gaines and the Texas Upsetters Review. Definitely an unsung hero of American music!
Written by Thomas Moore